Configuring Behavior

The Behavior tab in Build controls how your AI agent communicates — its tone, language, and regional behavior.

Communication Tone

Select a tone style that matches your brand voice:

• Professional — formal, business-appropriate language
• Friendly — warm and approachable while remaining helpful
• Casual — relaxed, conversational style
• Formal — highly structured, corporate-grade communication

Each option shows a visual card with a description of how the tone affects responses.

Language & Locale

Configure regional settings for your AI agent:

• Country — sets regional context for the AI's responses (date formats, local conventions)
• Primary Language — the main language your AI agent uses for all responses
• Starting Message Language — optionally set a different language for the initial greeting (useful for multilingual markets)

How Language Settings Work

The AI agent will always respond in the Primary Language by default. If a visitor writes in a different supported language, the agent will try to match their language while maintaining your configured tone.

The Starting Message Language only affects the welcome message and initial greeting — subsequent messages follow the primary language setting.

Saving Changes

Click Save to apply. Changes affect new conversations immediately. Existing conversations continue with their current settings until a new session starts.